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Now into its 8th successive year, The Malaysia International
Gourmet Festival made its debut in 2001 when the organisers, AsiaReach Events,
brought together an intrepid group of 13 restaurants to form the inaugural
KL International Gourmet Festival (KLIGF).
That first Festival was started in response to industry
cries to help breathe life into what was then a very small fine dining scene.
Though Malaysians had always enjoyed dining out, their overriding
preference was for traditional restaurants and hawker food. Only a few fine
dining restaurants existed for the simple reason there was not a big enough
base of local diners to draw upon.
The Festival’s aims from the outset were to increase the
size of the local fine dining population for the mutual benefit of the
participating restaurants; to create a sustained interest in the local fine
dining scene; and, ultimately, to make Malaysia an international food
tourism destination of choice.
During the Festival, restaurants put aside their highly
competitive differences, share contacts and join together in a collective
marketing effort. Rather than bringing in chefs from overseas for a limited
food promotion, the Festival’s firm focus is on the skills of the
world-class chefs already resident in Malaysia and the all-year-round
quality of our cuisine and restaurants.
The idea is also to make fine dining as accessible to as
many people as possible and not just an exclusive few. Special Festival
Menus sold at special prices and Festival Offers not only help attract a
new generation of diners, they also persuade existing diners to try
different venues and dine out more often. In addition Festival Awards
provide valuable recognition and encourage more people to take up careers
in the hospitality sector.
Supported almost entirely by sponsorship and media partners
from the private sector, the Festival is now universally recognised as
Malaysia’s premier fine dining event. In 2006 KLIGF became MIGF to enable
restaurants from all over the country to participate. Last year, the
Festival received international recognition by winning the PATA Gold Award
for Marketing - an achievement that has helped make Malaysia one of the
leading destinations in the world for food tourism.
Epicure
Malaysia is a celebration of the finer things in life, now in its fifth
year the event has grown to become Malaysia’s leading premium lifestyle
fair.
Admission is free,
so all are invited to come along to the Sime Darby Convention Centre, Bukit
Kiara, Kuala Lumpur, and take advantage of the many great deals on a
variety of gourmet food, household items and premium lifestyle products
from around the world.
Come and savour
the free samples of fine wines, spirits, cheeses, gourmet chocolates and an
abundance of other mouth watering delicacies.
Bring the whole family
and enjoy a host of activities including informative workshops, exciting
stage entertainment, fantastic lucky draws and discounts galore! With over
100 exhibitors to choose from there’s something to suit everybody’s palate!
With free
admission, free parking and easy access from across Kuala Lumpur, you’ll
have every reason to come along and enjoy the finer things in life at the
Sime Darby Convention Centre this 10th to 12th October 2008.
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